I still believe in a web that's good for people.

I still believe in a web that's good for people.

John Hultman
Art director and design director.

John Hultman
Art director and design director.

John Hultman
Art director and design director.

I've worked across a lot of industries, from scrappy startups to global brands, and on many kinds of work, from identity systems to product design. I built the visual identity and system behind the NIH's All of Us research program, which runs across more than a hundred partners. I've art-directed out-of-home for Bud Light at the Super Bowl, and shipped an interactive experience inside Windows setup. I design with a UX and behavioral lens, drawing on emotional design and a working knowledge of psychology and neuroscience.

I'm in Palm Springs, in a mid-century condo I've been slowly turning into a place that actually feels like mine. It's my first home, and I've been collecting the furniture for years. I tour the desert's modernist houses, and a coffee run to Koffi or Earnest is my idea of a micro-staycation. Lately I've been chasing AI hard, from making images to building working components.

The Curated Life

Interactive Three.js 3D constellation Framer component featuring eight hoverable interest clusters with a glowing phosphor aesthetic.

©2026 HU__MAN (John Glenn Hultman). All Rights Reserved. Do not repost without notification and attribution.

©2026 HU__MAN (John Glenn Hultman). All Rights Reserved. Do not repost without notification and attribution.

©2026 HU__MAN (John Glenn Hultman). All Rights Reserved. Do not repost without notification and attribution.